Prisma for Buyers
Create campaigns, RFPs, proposals, IOs, pacing, and optimizations.
- Prisma Buyers: Create a new campaign
- Set up buying profiles and defaults
- Issue an RFP to multiple sellers
- Compare and accept proposals
- Build and revise media plans
- Create and send insertion orders (IO)
- Apply pacing and flight changes mid-campaign
- Traffic third‑party ad server tags
- Track delivery and spend vs plan
- Use buy-side dashboards and reports
- Bulk edits: placements, rates, and dates
- Export plans to CSV/Excel
- Close a campaign and archive artifacts