Prisma for Buyers
- Prisma Buyers: Create a new campaign
- Set up buying profiles and defaults
- Issue an RFP to multiple sellers
- Compare and accept proposals
- Build and revise media plans
- Create and send insertion orders (IO)
Prisma for Sellers
- Sellers: Respond to an RFP
- Create a proposal and attach rate cards
- Negotiate terms and revisions
- Accept and counter insertion orders
- Manage live IO changes
- Confirm delivery and provide affidavits